ĐBP - From humble gifts of the mountains and forests, many specialties of Điện Biên are step-by-step asserting their position in the tourism gift market. The process of investing in processing, brand building, quality standardization, and developing OCOP products has generated momentum to elevate agricultural values and expand consumption outlets, while transforming each specialty into an “ambassador” spreading cultural identity and promoting the image of Điện Biên to domestic and international tourists.

ĐBP - Branching off from National Highway 12, the road leading into Thèn Pả village in Na Sang commune, Điện Biên province winds along the mountainside, occasionally hiding beneath the canopy of an old-growth forest. After nearly 10 kilometers of navigating winding slopes and conquering the final hill, Thèn Pả appears first as a faint speck, before its black stone roofs gradually unveil a refreshing green hue nestled in the heart of a tiny valley.