Promoting Điện Biên tourism through digital platforms

ĐBP - Alongside the 2025 Ban (Bauhinia) Flower Festival and the 8th Culture, Sports, and Tourism Festival of the Ethnic Groups of Điện Biên province, the provincial Department of Culture, Sports, and Tourism has organized a press trip to connect social media influencers with key tourist destinations in the province.

Through the power of digital platforms, real moments and vivid footage not only highlight the beauty of the Northwest’s mountains but also convey the vibrant spirit and cultural diversity of this heroic land. The creative perspectives of tiktokers have made Điện Biên’s image more accessible, vibrant, and alluring, inspiring many to explore the region.

The press trip group conquers A Pa Chải - the tri-border point of Vietnam, Laos, and China.

The press trip involved more than 20 participants, including travel bloggers, tiktokers, youtubers, journalists, and their teams. According to the program developed by the provincial Department of Culture, Sports, and Tourism, the group immersed themselves in the White Thai culture in Nà Sự, conquered A Pa Chải - the westernmost border point of Vietnam, and experienced the traditional culture of the Hà Nhì ethnic minority group.

Tiktoker Lưu Minh Khương experiences at the cultural highlands space in Điện Biên province.

The group also visited Cổng Trời (known as Heaven Gate) in Sa Lông, Mường Chà district, to learn about the art of creating patterns on traditional Mông attire, explored Tủa Chùa, enjoyed the Đà River’s landscape, and tasted local delicacies at Pa Phông Bridge, Huổi Só commune. Additionally, they visited Tả Sìn Thàng to learn about the delicate craftsmanship of Hoa ethnic shoes, recorded footage at the Tả Phìn stone plateau, and breathed in the fresh air of Trung Thu’s pine forest.

The Blog Của Rọt post gains significant attention from the public.

Back in Điện Biên Phủ city, the group met the finalists of the 2025 Ban Flower Beauty Contest and attended the opening ceremony of the 2025 Ban Flower Festival and the 8th Culture, Sports, and Tourism Festival.

During their time in the city, they engaged in the highland cultural space, met with artisans, and captured stories of local culture. They also enthusiastically joined the street parade and witnessed the spectacular U Va legend show. The team braved long distances to visit the ancient ban forest of Nặm Cứm in Ngối Cáy, Mường Ảng district, twice.

Travel blogger Bùi Ngọc Công gives an interview to the press.

Phạm Văn Thăng, Head of the Tourism Division at the provincial Department of Culture, Sports, and Tourism, stated: “The promotion of tourism in Điện Biên, particularly for the 2025 festival and event, is a crucial task. We have organized this press trip inviting influential figures such as KOLs, youtubers, and tiktokers to experience and promote the tourist destinations, festivals, and activities of the 2025 Ban Flower Festival on digital platforms to reach a large audience.”

One of the participants, travel blogger Bùi Ngọc Công from Quảng Nam province, owner of Blog Của Rọt, has 207k followers on TikTok with 6.3 million likes. Although this was his second visit to Điện Biên, the trip left a lasting impression on him. Especially when he visited the ancient ban forest in Nặm Cứm, Mường Ảng. On his personal Facebook blog, he shared, “I never believed in fairy tale forests until I arrived at Nặm Cứm. Here, there are about 1,200 ancient ban trees, and I was amazed to witness the giant trunks. The sight of the blooming white flowers was like a fairy tale come to life.” His post quickly received thousands of likes and shares, helping spread the beauty of Điện Biên.

Tiktoker Nguyễn Nam Khánh from Điện Biên Lang Thang participates in the press trip.

Blog Của Rọt also produced a series of videos on TikTok, capturing his experiences in Điện Biên, especially the lively festival atmosphere. Công remarked: “This year, my second trip to Điện Biên was extremely exciting. Unlike my previous visit, this time I got to participate in more activities during the Ban Flower Festival. I was especially impressed by the warmth of the people in Điện Biên. Joining the street parade, waving at the crowds, I felt so happy and connected with everyone.”

A post about the street parade on Điện Biên Lang Thang TikTok channel.

Tiktoker Nguyễn Nam Khánh, a local from Điện Biên and the creator of the channel Điện Biên Lang Thang, proudly shared his experiences. “This trip gave me a chance to promote Điện Biên’s unique features to a wider audience. My visits to A Pa Chải, Tủa Chùa, and the ancient ban forest were unforgettable. Standing at the tri-border monument at A Pa Chải, I felt an overwhelming sense of national pride,” said Khánh. “I think the press trip is an effective way to promote Điện Biên tourism. By sharing real experiences on digital platforms, we make Điện Biên more accessible and engaging for tourists. I hope this will continue annually to help attract tourists and promote sustainable development while preserving the rich cultural values of the region.”

The press trip group experiencing the Tả Phìn stone plateau in Tủa Chùa.

The press trip not only serves as an opportunity for exploration but also acts as a powerful tool to spread the cultural, human, and natural beauty of Điện Biên through engaging stories and vivid visuals. Each image, video, and shared experience contributes to creating a dynamic and exciting narrative that stimulates the curiosity of a global audience, inviting them to visit this historic and culturally rich region.

An Chi
Comment

You have 500/500 characters left

Please enter 5 or more characters!!!

Recent news

  • 'Enhancing IT capacity for commune-level officials in Điện Biên

    Enhancing IT capacity for commune-level officials in Điện Biên

    NEWS - POLITICS -
    ĐBP - Commune-level civil servants play a pivotal role in handling administrative procedures for citizens and ensuring the effective operation of the two-tier government model. In recent years, local authorities and relevant agencies have paid increasing attention to improving the professional qualifications of commune-level officials, particularly in the field of information technology (IT).
  • 'Press Center for 15th provincial Party Congress opens

    Press Center for 15th provincial Party Congress opens

    NEWS - POLITICS -
    ĐBP - On the morning of October 13, at the Điện Biên provincial Conference and Culture Center, the Subcommittee for Dissemination and Ceremonies for the 15th Điện Biên provincial Party Congress, term 2025 - 2030, held the opening ceremony for the Press Center serving the Congress.
  • 'Training on green and sustainable economic growth for officials

    Training on green and sustainable economic growth for officials

    BUSINESS -
    ĐBP - On the morning of October 13, the provincial Steering Committee for Science - Technology Development, Innovation, and Digital Transformation organized a conference to provide training on the green economy and green growth strategy for leadership and officials across the province.
  • 'Driving Điện Biên toward a breakthrough in the new term

    Driving Điện Biên toward a breakthrough in the new term

    NEWS - POLITICS -
    ĐBP - During the 2020- 2025 term, Điện Biên province faced complex global and regional developments, including the COVID-19 pandemic, natural disasters, and climate change, all of which had far-reaching impacts on every aspect of life. Yet under the close leadership of the Party Central Committee and the provincial Party Committee, along with the unity and determination of the entire political system and the collective will of local people, Điện Biên overcame these challenges, achieving significant progress and building a solid foundation for the next stage of development.
  • 'From policy to action

    From policy to action

    NEWS - POLITICS -
    ĐBP - The Party congresses of communes and wards have been completed, opening a new phase in the implementation of political tasks at the grassroots level. Immediately after the congresses, the Party committees and authorities of the communes and wards have urgently issued action plans and programs, and developed thematic resolutions to specify the goals and breakthrough points set forth by the congress resolutions.
  • 'Điện Biên looks to boost public bus services with new support policies

    Điện Biên looks to boost public bus services with new support policies

    SOCIAL AFFAIRS -
    ĐBP - Alongside continued investment in transport infrastructure, the province has been focusing on developing public passenger transport by bus to ease traffic congestion, reduce travel costs, and protect the environment. However, the system remains small-scale and underdeveloped due to a lack of mechanisms and supportive policies for both businesses and residents. There is now an urgent need for incentives to encourage private participation, fare reductions, and the gradual establishment of a modern, well-connected bus network.
  • 'A remarkable journey

    A remarkable journey

    SOCIAL AFFAIRS -
    ĐBP - Coming to the 2025 Vietnam Workers and Civil Servants Football Tournament with a spirit of exchange and learning, the Điện Biên Trade Union football team ended up writing one of the most inspiring and unforgettable stories of the Northern regional qualifiers.
  • 'Youths uphold heroic tradition of Điện Biên Phủ

    Youths uphold heroic tradition of Điện Biên Phủ

    SOCIAL AFFAIRS -
    ĐBP - Inheriting and promoting the heroic tradition of Điện Biên Phủ, union members and youth in the province have taken the lead in volunteering for activities benefiting community life, joining hands to protect the environment, build new rural areas and civilized urban centers, ensure social security, and defend the Fatherland. Through these efforts, they have demonstrated the pioneering spirit and responsibility of youth in the cause of building and developing their homeland.
  • 'Transformation driven by Party resolutions

    Transformation driven by Party resolutions

    NEWS - POLITICS -
    ĐBP - The roads stretching deep into the villages, the bright lights illuminating communities at night, the increasingly modern urban centers, and the improving living standards of local residents, all are vivid reflections of how Điện Biên province has turned Party resolutions into reality during the 2020-2025 term.
  • 'Điện Biên pays due attention to developing agritourism

    Điện Biên pays due attention to developing agritourism

    CULTURE - TOURISM -
    ĐBP - In the current economic landscape, agritourism is emerging as a promising direction that not only promotes tourism growth but also drives agricultural production and improves farmers’ livelihoods. By allowing visitors to experience farming, explore rural life, and engage directly in agricultural activities, this model creates opportunities for cultural exchange, product promotion, and sustainable development.
  • 'High hopes for Búng Lao’s pineapple project

    High hopes for Búng Lao’s pineapple project

    BUSINESS -
    ĐBP - At the end of 2024, the honey pineapple variety was introduced for trial cultivation in Búng Lao commune on an area of nearly 50 hectares. After months of careful care, the crop has adapted and grown well, opening new prospects for local farmers in crop restructuring, income improvement, and sustainable livelihoods.
  • 'Steadfast faith in the Party

    Steadfast faith in the Party

    NEWS - POLITICS -
    ĐBP - At this time, provinces and cities across the country are rushing to complete their provincial Party congresses in preparation for the 14th National Party Congress. The guidelines, resolutions, and development goals for the 2025-2030 term are being discussed and adopted at the provincial level. In Điện Biên, nearly 50,000 Party members are filled with excitement and determination as they look forward to the 15th provincial Party Congress, which carries historic significance and strategic missions for the new era.
  • 'Should parents’ association fund be abolished?

    Should parents’ association fund be abolished?

    SOCIAL AFFAIRS -
    ĐBP - Each new school year, the collection of so-called “voluntary” contributions once again becomes a hot topic that draws wide attention from parents. In Điện Biên province, some schools have decided to stop collecting the parents’ association fund, a move that has received strong support and agreement from many parents.
  • 'The bright transformation of Sín Chải

    The bright transformation of Sín Chải

    BUSINESS -
    ĐBP - We arrived in Sín Chải in early October, when the local Party Committee, government, and residents were enthusiastically engaging in emulation movements to celebrate the upcoming 15th Provincial Party Congress (2025-2030 term) and the 76th anniversary of the establishment of the Điện Biên Provincial Party Committee (October 10, 1949 - 2025). New, spacious houses; clean, concrete roads stretching into villages; and schools and offices adorned with flags and flowers, all paint a vivid picture of a highland commune on the rise.