OCOP: Điện Biên’s tourism ambassadors
TRAVEL -
ĐBP - After years of implementation, the One Commune One Product (OCOP) Program has encouraged many producers to improve product quality, refine production processes, build brands and expand markets. As tourism increasingly shifts toward deeper, experience-based development, integrating OCOP products into tourist experiences is seen as a way to create more sustainable added value for both products and destinations.