By shifting the production mindset of local residents, strengthening the role of cooperatives, and attracting enterprises to participate in guaranteed buyouts and deep processing, the agriculture of Tuần Giáo is gradually forming closed-loop value chains that serve as a sturdy foundation for rural economic growth.

A major highlight in this agricultural development strategy is the transition from small, individual households to cooperative groups and cooperatives that are integrated into consumption linkages. Currently, the area features 25 cooperative groups and 2 cooperatives participating in value chain projects specifically focused on macadamia products. Alongside this reorganization, Tuần Giáo is making significant efforts to build local agricultural brands, resulting in 16 recognized OCOP products, including 2 that meet four-star standards and 14 that meet three-star standards. Most of these OCOP products are processed from the two primary crops of the region, macadamia and coffee, and include prominent brands such as Hồng Kỳ International coffee HK 13, Arabica Espresso HK 10, Thoa Doãn macadamia seeds and dried kernels, Việt Hà macadamia, and Thoa Quang cracked macadamia. These products not only enhance the value of local agriculture but also help the region step into modern distribution channels.

To effectively exploit the advantages of local land and climate, Tuần Giáo focuses on encouraging residents to change their crop structure, replacing inefficient short-term crops on sloped land with high-value alternatives like macadamia, coffee, and certain fruit trees. In the coming phase, the goal is to expand the area of these two main crops to 4,000 hectares. The “farmer-cooperative-enterprise” model is considered the key solution in this process. For macadamia specifically, the local government has directed the establishment of service cooperatives in key areas like Quài Nưa and Quài Cang, organizing farmers as members based on their specific cultivation plots. For instance, the Quài Nưa Macadamia Service Cooperative now links with 293 households across roughly 200 hectares, while the Quài Cang Macadamia Service Cooperative connects with 205 households over 100 hectares. These cooperatives supply seeds, materials, and techniques at low costs while acting as the primary hub for signing contracts with processing companies, which protects farmers from price manipulation by small-scale traders.

Practical results show that agricultural production linked with processing and consumption has increased income per unit area by 20% or more compared to conventional methods. More importantly, this approach helps overcome the “good harvest, low price” trap and aligns production with market demand. Vũ Việt Hà, a participant in this value chain whose products are OCOP 3-star and HACCP certified, mentioned that her facility plans to develop deeper-processed items like macadamia cakes and powder to reach a broader customer base.

For coffee, the linkage model has been elevated by attracting large processing enterprises from the very beginning. Tuần Giáo has signed a memorandum of cooperation with Việt Bắc Coffee Import-Export Co., Ltd., which has committed to buying all local coffee until the year 2050 at market prices, but no lower than VND 10,000/kg or USD 0.4/kg. This provides a vital safety net, giving farmers the confidence to expand their coffee acreage and invest in proper technical care. Currently, the region is also promoting the construction of a coffee processing plant in the Quài Cang area with a capacity of 120 tons of fresh cherries per day, which is sufficient to process the output from approximately 1,500 hectares of harvest. This direction aligns with provincial resolutions that emphasize moving away from selling raw products toward deep processing.

Quàng Văn Cương, Chairman of the Tuần Giáo commune People’s Committee, stated that the administration is actively supporting individuals and businesses in developing OCOP products through guidance on trademark registration, traceability, labeling, and trade promotion at fairs. To date, the area has 609.02 hectares of coffee, with over 67 hectares being harvested for an output of roughly 165 tons of beans, and 2,396.3 hectares of macadamia, with 350 hectares in harvest yielding an estimated 2,440 tons. While the currently harvested area is only a fraction of the total, it serves as a crucial foundation for production and value to surge in the coming years. According to the 2026 plan, Tuần Giáo will plant an additional 208 hectares of macadamia and 552 hectares of coffee, ensuring that as raw material areas are well-planned and linkages are strengthened, the local agriculture will transition from traditional production to a modern, multi-value economy.