Not stopping at slogans or commitments on forums, the province chooses a direct approach, from reducing administrative procedures and removing land clearance bottlenecks to proactively finding investors, organizing field surveys, and accompanying businesses from the proposal stage to project implementation.

One of the clearest marks is the implementation of the “green channel” mechanism in resolving administrative procedures for key investment projects. This is considered a step demonstrating the province’s new management mindset, shifting from a “managing” government to a “serving” government, taking the efficiency and progress of projects as a measure of the administrative apparatus’s responsibility. Implementing the “green channel” mechanism for key non-budget projects has shortened the time to resolve administrative procedures by a minimum of 60%.

Based on the review, the provincial People’s Committee announced a list of 23 administrative procedures in the fields of finance, construction, industry and trade, agriculture, and environment to be applied under the “green channel” mechanism; while simultaneously issuing 23 internal processes to unify the resolution method. Parallel to procedure reform, Điện Biên changed its approach to investment promotion.

The Điện Biên provincial Investment Promotion Conference 2026 became an important milestone in the province’s efforts to improve its investment environment. With the theme “Điện Biên - A Strategic Destination for Investment”, the conference attracted nearly 1,000 attending delegates, including leaders of the Government, Central ministries and branches, embassies, international organizations, and large domestic and foreign enterprises and corporations. The presence of many large corporations such as Vingroup, Sun Group, FPT, BRG, TH, and Dabaco Vietnam, along with many energy, real estate, and high-tech agriculture enterprises, shows the new attraction of Điện Biên on the investment map.

The difference in Điện Biên province’s approach is not organizing investment promotion in a “general introduction” style, but letting businesses directly see the potential, conduct field assessments, and exchange immediately with local authorities. Instead of waiting for businesses to come, the province proactively built a list of projects, organized field survey delegations, and provided information on planning, land funds, connecting infrastructure, labor sources, and support policies right at the site.

Within the framework of the 2026 Investment Promotion Conference, the province organized surveys of a series of projects in the fields of urban infrastructure, logistics, industry, resort tourism, agriculture, and processing.

In the fields of urban infrastructure and logistics, investors directly surveyed the Thanh Minh industrial park, Thanh Yên industrial cluster, the multi-functional area along the 60m road axis, and new urban areas. Here, departments and sectors introduced planning, site clearance work, the ability to connect technical infrastructure, labor sources, and off-fence support mechanisms for projects.

In the tourism - service - resort sector, many investors surveyed projects in Mường Phăng, Pá Khoang, U Va, Pa Thơm, and Phiêng Lơi with the orientation of developing eco-tourism, hot mineral spring resorts, and community tourism associated with ethnic cultural identity. In the agriculture - processing field, the province introduced a series of coffee, macadamia, and pineapple raw material areas; livestock projects and processing plants in Tuần Giáo, Mường Ảng, Quài Tở, Na Son, and Mường Nhà. After the survey program, some investors had separate working sessions with each locality to be provided with deeper information related to the projects.

The 2026 Investment Promotion Conference was successful as the province awarded investment policy decisions and investment registration certificates to 11 businesses with a total capital of over VND 48,320 billion; including 3 foreign-invested projects worth over VND 14,000 billion. Concurrently, the province signed memorandums of understanding on investment cooperation with 22 businesses and investors with a total registered capital of over VND 209,370 billion.

A series of large projects broke ground, such as the cable car complex combined with the Điện Biên Phủ historical and cultural tourism project of Sun Group in Mường Phăng; or Vingroup with the new urban area, resort tourism, and sports service project in the Northwest of Điện Biên Phủ ward. These results show that Điện Biên is making efforts to build a transparent, open, and clearly competitive investment environment.

Accompanying investors, the province continues to issue specific policies to develop the private economy, smart agriculture, cultural tourism, and innovation; while directly supporting investors in the infrastructure of industrial parks and industrial clusters. In parallel is proactively removing difficulties for businesses, quickly resolving obstacles regarding land, premises, planning, and investment procedures. The province also determines to proactively provide vocational training according to business needs, attracting high-quality labor to serve new investment projects. This is considered a long-term preparation step to create a foundation for sustainable development.