Thanks to this, the Party’s guidelines and policies, along with the State’s laws and regulations, reach the people more quickly, helping shape public perception and strengthen consensus from the grassroots level.

From village loudspeakers to commune fanpages

On an early morning in July, the loudspeaker in Nà Lấu village, Búng Lao commune, announced the schedule for voter meetings with commune People’s Council deputies and disseminated several new policies following the implementation of the two-tier local government model. Just minutes later, the same content appeared on the commune’s fanpage, accompanied by clear and easy-to-understand illustrations. This way, residents can fully and promptly grasp the information.

Nguyễn Văn Hoàn, Director of the Búng Lao commune General Service Center, shared: “Previously, radio announcements could only reach people within the broadcast coverage. Now, each bulletin is also posted on the commune’s fanpage, expanding its audience. People can not only listen but also leave comments, ask questions, and receive quick feedback. That’s the advantage when radio broadcasting and social media go hand in hand.”

Established on July 1, 2025, the day the two-tier local government model officially came into operation, the Na Sang commune fanpage quickly attracted wide public attention. Since its launch, it has continuously updated practical content that is widely shared, such as disaster warnings, examples of good people and good deeds, activities of commune leaders, and important announcements related to people’s livelihoods. “We see social media as a convenient communication channel close to the people. Every post is carefully selected, clearly presented, and combined with visual images so residents can easily access, understand, and share it,” said Nguyễn Thị Anh from the commune’s General Service Center.

In reality, radio remains a trusted bridge between Party committees, authorities, and the people, especially in mountainous areas. Meanwhile, social media serves as an effective supplementary channel, helping to amplify radio bulletins and reach diverse audience groups. Many new guidelines and policies, when disseminated simultaneously through both loudspeakers and social media, not only reach people faster but are also conveyed more clearly and persuasively. This approach fosters social consensus, especially when people see transparency and have opportunities to interact and provide direct feedback.

Extending the reach

Alongside maximizing the advantages of both platforms, many localities in the province have proactively innovated their approach. Some communes, such as Mường Ảng, Mường Nhé, and Mường Tùng, record and film their programs, then upload them to their commune fanpages with accompanying illustrations and captions, creating an “electronic commune bulletin” that is easily accessible for smartphone users.

Fanpages do not only share locally produced content but also repost communication clips from other agencies and units. As a result, residents can access information quickly and in diverse, multidimensional formats. Presentation methods have also been renewed and diversified, ranging from narrated videos and illustrated images to short, memorable clips tailored to the conditions of highland communities.

Lò Văn Tâm from Mường Tùng commune said: “I don’t have much time to listen to the loudspeakers because I leave early for the fields, but when I’m free, I often check the commune’s Facebook page to review the information I need. This way, I don’t miss important local announcements and can keep up with the latest activities in the area.”

The combination of radio broadcasting and social media not only expands the space for receiving information but also creates a flexible, two-way communication channel that is close and practical. This is not just a way to deliver information to people faster and farther, but also an opportunity for them to interact, respond, and contribute to improving communication content.

In particular, as the whole country implements the two-tier local government model, streamlining the administrative apparatus does not mean reducing the role of communication. On the contrary, the new model demands strong innovation in grassroots communication methods, as the commune is the only level directly interacting with and serving the people. Amid major organizational changes, communication officers must be proactive and creative to maintain their guiding role while fostering public consensus and strengthening people’s trust in the government.

Trần Hồng Quân, Chairman of the Na Sang commune People’s Committee, said: “We have just successfully organized the first commune Party congress for the 2025-2030 term. Throughout the preparation, organization, and post-congress period, communication was implemented in a coordinated and continuous manner, identified as one of the key tasks, with effective coordination between the loudspeaker system and social media. Flexibility in communication methods and diversity in content and form have helped guide public awareness, strengthen trust, and create strong unity among officials, Party members, and the people.”