The commune Party Committee, police and military share information through their social media pages, as do local officials and Party members through their own accounts. Their posts explain Party guidelines, state policies and laws, and share practical information for residents. The effort helps residents recognize harmful information and builds trust and consensus in local communities.

Politburo Resolution No.35-NQ/TW on strengthening the protection of the Party’s ideological foundation identifies cyberspace as a priority. It calls for pairing efforts to counter harmful content with efforts to create and spread positive information, with the latter at the center. That approach guides the Sam Mứn Working Group 35 in promoting positive information online.

Sam Mứn has nearly 2,000 households across 12 villages. Five of the villages border another country: Na Ư, Ca Hâu, Hua Thanh, Con Cang and Púng Bửa. Smartphones have become a common way for villagers to get information on social media, where unverified and distorted claims can also spread quickly.

The commune Party organization has proactively brought official information to residents to fill gaps that unverified content could exploit. Standing Deputy Secretary of the commune Party Committee and Head of Working Group 35 Nguyễn Thị Nhung said officials and Party members play an essential role in monitoring, selecting and sharing official information to help guide public opinion and counter false or distorted claims. Through their personal accounts, she said, the information reaches relatives, community groups and residents in each village.

To improve its outreach, the commune Party organization set up the Sam Mứn đoàn kết social media page. The local Party committee uses the official channel to share guidelines and policies, report on local activities and provide information residents can use. The page also showcases practical work and positive examples from the community and provides a reliable source of information to counter what the organization describes as distortions by hostile forces. Since its launch in September 2025, the page has posted or shared more than 1,000 items. They have brought official information, new Party guidelines and policies, and local economic and social developments to officials, Party members and residents.

The Sam Mứn commune Military Command and police have also set up their own channels, each focusing on its responsibilities. Lieutenant Colonel Đặng Ngọc Tú, Political Officer of the commune Military Command, said Sam Mứn is a border commune with a large ethnic minority population. He said false and distorted claims about military and national defense affairs had appeared on social media and affected how some residents understood and felt about those issues.

The commune Military Command said officials and Party members should set an example, follow through on what they say and act as a link between Party committees, local authorities and residents. In their work with communities, it said, they should tailor their communications to each audience and use everyday language to help residents recognize harmful information and stay alert to what the command described as tactics used by hostile forces.

Following its approach of spreading positive information to counter harmful content, the Military Command uses official Zalo and Facebook groups to reach people in different ways. It works with commune police, sociopolitical organizations, and militia and self-defense forces to track public opinion, identify and respond promptly to distorted claims, and safeguard political security and national sovereignty along the border.

Officials and Party members have been particularly active before, during and after major national and local political events, including the 15th Điện Biên provincial Party Congress for the 2025-2030 term and the elections of deputies to the 16th National Assembly and People’s Councils at all levels for the 2026-2031 term. They have kept residents up to date with official information on Party guidelines, state policies and laws, and notable local achievements. Lieutenant Colonel Đặng Ngọc Tú said they regularly posted and shared articles rebutting claims by hostile forces, helping residents recognize harmful information and stay alert to it.

By maintaining official channels and encouraging officials and Party members to share reliable information, Sam Mứn has built a local outreach network that can respond proactively. With the political system involved, the commune has sustained efforts to protect the Party’s ideological foundation online. Those efforts have built trust and consensus among residents and helped strengthen public support for safeguarding the border.