Instead of waiting until close to Tết to shop, many families have proactively ordered early via e-commerce platforms. This method helps save time and costs; at the same time, it brings many diverse choices, meeting increasingly modern consumer needs.

Although there are more than 20 days left until the Tết holiday, due to a busy schedule, Lê Phương Dung (Na Sang commune) has proactively chosen online shopping to prepare for her family’s Tết. Taking advantage of free time or breaks, she frequently browses online shopping sites and e-commerce platforms such as Shopee, Tiktok, and Lazada, as well as sales apps and websites of supermarkets and reputable stores to gradually order necessary items.

From home decorations and household appliances to clothes for Tết, all are carefully selected and bought early by her. According to Dung, shopping online helps her save time, easily compare prices and designs, and avoid overload and price hikes in the days close to Tết.

If previously, every time Tết came and spring arrived, people were used to the scene of jostling at traditional markets and crowded shops to shop, now the consumer picture is gradually changing. Along with the development of digital technology, people’s shopping habits, even in highland areas, have seen distinct changes.

Instead of going directly to the market, many people choose to order via online shopping platforms and e-commerce floors thanks to convenience and speed. Currently, the delivery system is increasingly perfected, goods are delivered to the door by linked units, helping people only need a few operations on smartphones to buy all items serving the Tết occasion.

For Tết in recent years, Lò Văn Khánh’s family in Mển village (Thanh Nưa commune) has prioritized choosing online shopping more than before. Essential items such as confectionery, dry food to drinks, he chooses to order at genuine booths on e-commerce floors to ensure quality. Khánh shared: Online shopping helps save time and travel costs when just ordering, someone will deliver to the hand. Especially, taking advantage of incentives, discounts, and free shipping programs helps save significantly.

At retail store and supermarket systems in the province, along with preparing abundant Tết goods sources, diverse in types and designs, many units have promoted online sales to meet the increasing shopping needs of people. Besides e-commerce floors, utilizing social networks, especially familiar customer groups on Zalo, is becoming an effective, flexible sales channel suitable for current consumer habits.

Nguyễn Thị Hà, owner of a grocery store in Điện Biên Phủ ward, said that to well serve online Tết shopping needs, the store has built Zalo groups dedicated to loyal customers. Daily, even by specific time frames, new arrivals or products with deep promotion programs are photographed by the store, clearly priced, and posted directly to the group. Thanks to that, customers can quickly grasp information, select, and order without needing to come to the store.

Besides, the store also implements free delivery service for customers in nearby areas and supports online payment, making Tết shopping convenient and time-saving. This form of selling not only retains regular customers but also contributes to improving business efficiency during the peak year-end occasion.

The change in people’s consumer habits, especially during Tết, is creating clear changes in the business methods of production and trading households in the province. Changing the habit of direct selling, now, many establishments have proactively “gone online,” utilizing digital platforms to promote, introduce, and distribute products. This is considered a suitable direction in the context that online shopping is becoming increasingly popular, especially when people’s early Tết shopping demand increases.

To adapt to the new trend, these days, on the fanpage and online sales channels of Lò Chúc Chi, Bắc 2 village (Mường Lay ward), many typical items serving Tết have been posted and introduced early. According to Chi, currently she focuses on trading products such as: ‘Khẩu sén’ (traditional cassava cake), dried fruits, dried meat, and some other traditional foods, which are chosen by many customers as gifts during Tết.

To meet consumer tastes, Chi has focused on improving designs and packaging. For ‘Khẩu sén’ products, instead of selling in raw material form as before, she has switched to ready-to-eat types, convenient for distant customers. Products are packed in polite, eye-catching gift bags, suitable as Tết gifts, contributing to increasing product value. Particularly for dried meat and sausage items, she usually starts production in large quantities from late November and December to timely serve the high demand at the end of the year.

Along with product improvement, Chi promotes sales on digital platforms. Besides Facebook, this year she expanded to Tiktok, Tiktok shop, built online booths, and produced product promotion videos. The content of the videos aims to introduce goods associated with the culture of the Thai people, helping customers better understand the origin and value of the products. Expanding sales channels helps reach more customers, not only in the province but also in other localities.

To build trust with consumers, Chi focuses on posting positive customer feedback and public reviews on sales platforms. Thereby, contributing to affirming product quality, step by step improving business efficiency during Tết in the digital space.

At the time close to Tết, the online shopping market becomes increasingly vibrant as both consumers and business establishments prioritize choosing trading channels in the digital space. This form brings many utilities, helping Tết preparation become faster and more convenient. However, to ensure their rights, consumers need to be alert when shopping online, prioritize reputable supply units, genuine booths; at the same time carefully check product information, origin, return and payment policies, contributing to preparing for a safe, full, and cozy Tết holiday.