The exhibition features 435 booths from 180 domestic and international units and enterprises. Its large scale and diverse booths allowed consumers to access products more easily. Many booths combined displays with livestreaming on social media platforms to facilitate sales.

Điện Biên province’s booths were managed by the Trade Promotion Center under the Điện Biên provincial Department of Industry and Trade, and units including Mường Ảng district People’s Committee, Tâm Thiện Cooperative, and Hải An Company Limited. Popular products included red brown rice vermicelli and “phở” from brown rice, and various tea products from Tủa Chùa and Sính Phình.

Key products showcased at the exhibition included: Red brown rice vermicelli: A specialty product from Điện Biên province; Hạnh Dung brown rice “phở”: A popular product from the Điện Biên Agricultural Product Processing and Trading Cooperative; Tủa Chùa Tea: Various tea products from Tủa Chùa, including green tea and white tea; Hương Linh Tea: Tea products from Hương Linh Company Limited; Hồng Kỳ International Coffee: Specialty coffee products from Hồng Kỳ International Coffee Company; and Hà Chung Coffee: Coffee products from Hai Chung Coffee processing facility.

The exhibition provided an opportunity for Điện Biên province’s organizations, units, and enterprises to promote products, seek investment and cooperation opportunities, and expand their market. It also allowed them to survey consumer demand and preferences to guide production.