The transition from traditional selling methods to digital platforms and social networks opened up breakthrough opportunities for the local economy, helping the province’s agricultural products win the trust of customers nationwide. Instead of depending on traditional distribution channels, many production facilities shifted toward online business, allowing consumers to search for and order unique products with just a few taps on their phones.

A prime example was the dried fruit production facility owned by Trần Thị Hà in Điện Biên Phủ ward. Beginning with an idea from a 2021 startup contest, her facility developed a wide range of products such as dried persimmons, jackfruit, and plums. By regularly posting images and information on platforms like Zalo and Facebook, as well as participating in e-commerce sites, approximately 80% of her output was consumed through online channels. Her market expanded to provinces like Quảng Ninh and Thanh Hóa, reaching as far as Hanoi and Ho Chi Minh City, with an average monthly revenue of VND 70 - 80 million.

The promotion of the province’s 138 OCOP-standard products was also continuously innovated. In Si Pa Phìn commune, the Phìn Hồ Agricultural Cooperative specialized in providing dried meats and sausages, including a three-star OCOP-certified buffalo meat. Lò Thị Nhung, the director of the cooperative, shared that during peak demand periods, the unit sold more than 300kg of various dried meats per month. About 60-70% of this volume was sold through social networks like Zalo, Facebook, and TikTok, supplying customers across the entire country.

Not only production facilities but also many traders at traditional markets actively moved their business activities to the digital environment. At the Him Lam Plaza shopping center, specialties such as arrowroot vermicelli and smoked meats were introduced and sold regularly via social media. A new highlight in these efforts was the collaboration with digital content creators and TikTokers with large followings to organize livestream sessions. Through this format, typical products like Séng Cù rice, coffee, and honey were introduced directly to consumers, which increased sales and significantly enhanced brand recognition for local goods.

Currently, nearly 500 agricultural products were listed on e-commerce platforms such as Shopee, Lazada, and TikTok. The provincial Department of Industry and Trade implemented 16 projects to promote e-commerce, focusing on supporting digital signatures, electronic invoices, and “Market 4.0” models. Lường Tuấn Anh, the Deputy Director of the department, affirmed that the application of digital technology brought clear efficiency, especially for core provincial products. Moving forward, the industry aimed to continue expanding digital infrastructure and training businesses and cooperatives in digital transformation skills to further improve the competitiveness of Điện Biên products.