As a highland region with challenging terrain and difficult access, tourism in Pa Phông developed quite late. Typically, visitors would simply pass through, admiring the views from Pa Phông Bridge before moving on across the reservoir, as the area offered no lodging, exploration, or experiential services. However, in recent years, with the rise of social media and the dedicated attention of local government officials in Tủa Chùa District, Pa Phông has gradually transformed into a must-visit destination for those exploring the rugged beauty of Tủa Chùa.

Nguyễn Văn Mạnh, Director of the Tủa Chùa District Centre for Culture, Broadcasting, and Television, explains, “With its majestic natural scenery, we have intensified promotional efforts in recent years, turning Pa Phông into a compelling attraction for visitors.” The centre has collaborated with the Tủa Chùa Youth Union, the Women’s Union, and the Huổi Só Commune Youth Association to mobilise social resources for landscape improvement. These efforts include planting trees, constructing stone walls, and creating walking paths around the base of Pa Phông Bridge, offering a picturesque setting for visitor check-ins.

Locals, recognising Pa Phông’s tourism potential, have also invested in complementary services, such as dining and overnight stays, creating a more immersive experience for visitors and adding to the charm of this hidden highland treasure.

Exploring the beauty of Pa Phông, we visited Pa Phông Homestay, located right at the base of the bridge. It is the pioneering household in developing tourism services in Huổi Só. Quàng Thị Hoa, the homestay owner, said:  "Most visitors come to Pa Phông Bridge at the end of the year, during the high-water season, particularly around Tết. Since 2021, recognising the potential for tourism here, our family has invested in accommodation services."

Today, the homestay’s offerings have gradually expanded, allowing guests to experience local culture, cuisine, relaxation, fishing, and exploration of the reservoir. Each month, Pa Phông Homestay welcomes 11 to 15 groups, with each group ranging from 4 to 25 people, not including solo visitors. Most guests are local residents and international tourists. Thanks to this steady stream of visitors, the family earns around VNĐ30 million per month during peak water season.

As of now, in addition to Hoa’s homestay, five other families in Huổi Só Commune have started offering dining, rest stops, and boat trips in the Pa Phông Bridge area, contributing to the growing local tourism scene.

As one of the five households investing in and developing tourism services around Pa Phông Bridge, Lý A Họp from Hamlet 2, Huổi Só Commune, shared: "Although the road from Tủa Chùa District centre to Huổi Só is still under construction, making travel difficult, the number of visitors hasn't declined. Taking advantage of the area's natural beauty, our family has set up a rest stop offering meals and boat trips for exploring Pa Phông Bay." He anticipates that by early 2025, the family’s facility will officially open to serve tourists.

At Pa Phông, visitors can relax, explore the reservoir, and immerse themselves in the traditional culture of the local ethnic groups. They can also visit the Pê Răng Ky cave, the Lạng Giang stream, and take in the beauty of sunset along the winding roads that follow the Đà River reservoir.

The socio-economic life of residents near Pa Phông Bridge in the highland commune of Huổi Só is thriving, thanks to the region’s natural beauty, the scenic landscape, and the support of local authorities. Most importantly, there has been a shift in mindset among the local people, who are now seizing opportunities, ready to invest in and develop tourism, bringing income to their families and transforming the face of their homeland.