Awareness of all levels, sectors, and the residential community about the role and meaning of tourism is increasingly raised, creating positive movement in the implementation process. Experience space is expanded in both depth and width; many new sightseeing areas and spots are formed, contributing to enriching products and improving the quality of tourism - service activities. Transport infrastructure, technical material facilities, and the accommodation system are given attention for investment in a synchronous direction, basically meeting the increasingly diverse needs of tourists. Especially, the upgrading and expansion of Điện Biên Airport have opened up more “connecting doors”, contributing to attracting a large number of tourists to visit and experience; contributing to bringing Điện Biên tourism to step-by-step develop sustainably.

Recently, tourism activities associated with organizing major cultural and sports events in the provincial area have been increasingly deployed methodically and professionally, creating positive impressions in the hearts of locals and tourists. The image of the land and people along with the potentials and strengths of Điện Biên tourism is widely promoted in the region and nationwide. In the 2021 - 2025 period, the tourism sector of the province maintained a fair growth rate. The whole province welcomed about 5.4 million tourist arrivals; total revenue reached over VND 9,400 billion. Value added from related service activities accounted for 5.57% in the GRDP structure, thereby affirming the position of tourism in the economy and making positive contributions to the socio-economic development of the province.

Phạm Thị Liên, a tourist from Hồ Chí Minh City, shared: “I am truly impressed with the majestic beauty of Điện Biên nature and the depth of historical and cultural values here. Sightseeing spots are invested in increasingly methodically, services are friendly, and people are hospitable. The trip brought me memorable experiences, and at the same time an opportunity to learn more fully about the heroic Điện Biên land, rich in identity”.

However, besides the achieved results, the development process of Điện Biên tourism is still not commensurate with available potentials and advantages; has not created attraction for investors as there is still a lack of large-scale complex shopping, amusement, and entertainment areas. Technical infrastructure and connecting transport systems serving tourism in many localities in the province are still lacking synchronization...

From the reality of tourism development in Điện Biên province, it shows that issuing and deploying guidelines and solutions that are strategically breakthrough, synchronous, and long-term is becoming an inevitable requirement. This is an important basis to clear resources, effectively promote available potentials and advantages, creating momentum to promote tourism to develop more strongly, commensurate with the expectations set by the province.

The Resolution of the 15th Congress of the Điện Biên provincial Party Organization, term 2025 - 2030, has planned specific goals for the new development path of local tourism. Accordingly, in the 2026 - 2030 period, Điện Biên strives to welcome over 8 million visitor arrivals, average length of stay reaching 3 days/guest, total revenue from tourism about VND 15,000 billion. In 2030 alone, the province sets a target to welcome over 2.65 million visitor arrivals, including about 600 thousand international visitor arrivals; total revenue from tourism activities reaching over VND 5,000 billion, bringing the contribution rate of tourism to GRDP to surpass the 10% mark.

To realize the set goals, Điện Biên province focuses on synchronously deploying key tasks and solutions. First of all, propaganda work is promoted to raise awareness, while strengthening the leadership and direction role of Party committees and authorities in tourism development. The province will focus on reviewing, perfecting, and building key schemes, creating a foundation for sustainable, long-term tourism development orientation. Typically, the Scheme on Tourism Development of Điện Biên province until 2030, with orientation to 2035; the Scheme on Building a smart tourism urban area in Điện Biên Phủ ward; the Scheme on Night economy development in Điện Biên Phủ ward and Tủa Chùa commune. These schemes are expected to open up new development spaces, improving product quality and attractiveness for Điện Biên tourism in the coming period.

The province will focus on implementing planning to expand spaces and tourism routes in localities rich in potential. The orientation of developing characteristic tourism products will be deployed according to 3 main pillars, including: Historical - spiritual tourism; tourism of ethnic cultural identities associated with exploring natural landscapes; and resort, entertainment, and health care tourism.

Besides reviewing, perfecting, and timely issuing specific mechanisms and policies to promote sustainable tourism development bearing its own identity; at the same time creating conditions for the residential community to directly participate in business and enjoy benefits from tourism; supporting small and medium enterprises and business households to access capital sources, apply technology, and improve digital skills and governance capacity. Parallel to that, the province prioritizes investment in developing transport infrastructure along dynamic axes and inter-regional connection directions, deploying key projects such as: Sơn La - Điện Biên expressway; Tây Trang International Border Gate; upgrading National Highway 12, National Highway 279, and effectively exploiting the available strengths of Điện Biên Airport... step-by-step perfecting the technical infrastructure and service systems at key tourist areas and spots, creating favorable conditions to attract visitors and investors.

With strategic vision, high political determination, and the synchronous involvement of the entire political system, the Resolution of the provincial Party Congress continues to play the role of a “lodestar” in tourism development orientation. On the foundation of achieved results, along with the spirit of drastically removing bottlenecks and effectively mobilizing social resources to improve product and service quality, this is the important premise for tourism to truly become an important economic sector, creating strong breakthrough momentum in the new period.