The provincial Party Secretary toured a diverse array of OCOP (One Commune One Product) displays, ranging from specialty coffee and honey to herbal products and traditional hand-woven brocades presented by various communes, wards, and local economic entities.

These products, which serve as the pride of the highlands, drew significant attention from both residents and tourists alike. During his visit, Trần Tiến Dũng took the time to cordially inquire with local representatives, cooperatives, and businesses about their production processes, branding journeys, and current market consumption.

Recognizing the immense effort put into developing these signature products, the Secretary encouraged the participants to continue elevating their quality while modernizing their packaging and design to meet higher market standards. He particularly emphasized the importance of digital technology, urging producers to leverage digital platforms to broaden their reach and promote the unique identity of Điện Biên products to a wider audience.

The exhibition space has quickly become a focal point of the 2026 Hoa Ban Festival, acting as a vital bridge for connecting local producers with potential consumers and distributors.

By integrating these commercial stalls into the walking street environment, the province is not only boosting the local economy but also creating a vibrant cultural experience that leaves a lasting impression on domestic and international visitors.