ĐBP - On the evening of September 20, the Street Festival - one of the highlights of the 2025 Northwest Quintessence Festival - Điện Biên - took place along Võ Nguyên Giáp Street, stretching from the Victory Monument Ceremony Square to Vincom Trade Center.

ĐBP - Điện Biên is steadily asserting its unique position on the tourism map, not just as a land of historical significance, where the legendary “victory that echoed across five continents and shook the world” took place, but also as a region rich in majestic natural landscapes and the diverse cultural heritage of 19 ethnic groups. To transform its potential into real growth, Điện Biên has embraced a path of regional tourism cooperation, a crucial and inevitable approach in today’s era of integration and competition.

ĐBP - Along with language and writing, traditional costumes are a unique cultural feature of the Khơ Mú people. Their multi-colored outfits reflect the diligence, creativity, and meticulousness of Khơ Mú women in every stitch, helping to pass on to the next generation a sense of pride and respect for their cultural roots.

ĐBP - On the evening of September 19, at the provincial Stadium, Điện Biên province, together with Northwestern provinces and Hồ Chí Minh City, held the opening ceremony of the 2025 Northwest Quintessence Festival - Điện Biên.

ĐBP - In just a few days, Điện Biên will host the Northwest Essence - Điện Biên Festival 2025. This is not only a large-scale cultural and tourism event but also an opportunity to promote the image of Điện Biên to domestic and international visitors. These days, across the province, localities, units, and businesses are urgently and thoroughly preparing to welcome delegations of guests.

ĐBP - Each season, the mountain villages present a different beauty, rustic yet poetic. Building and developing community-based tourism by harnessing natural landscapes and indigenous culture has become a path toward sustainable economic growth in many upland villages. Huổi Nhả village, Mường Pồn commune is one such example.

ĐBP - Following the rollout of the two-tier local government model, many communes and wards across the area have swiftly moved to consolidate, maintain, and promote cultural and tourism products that had previously built strong reputations. These efforts are helping preserve the cultural identities of ethnic communities while driving socio-economic development and improving local livelihoods.

ĐBP - In the flow of integration and development, culture is defined as the spiritual foundation of society, both a goal and a driving force for sustainable growth. For Điện Biên - a land rich in identity, home to 19 ethnic groups - preserving and promoting cultural values is not only a historic responsibility but also an urgent requirement to drive socio-economic and tourism development.

ĐBP - Known not only as a “living museum” of national history and a captivating tourist destination, Điện Biên province has, in recent years, also risen as a dynamic sporting center in northern Việt Nam. By successfully hosting a series of national-level tournaments, the province has affirmed its new standing while creating opportunities for athletes nationwide to compete, train, and exchange experiences.

ĐBP - In the early autumn days, when the golden sunlight gently spreads across the mountains of the Northwest, the terraced fields in Phù Lồng B hamlet, Pu Nhi commune suddenly emerge as a fresh and captivating destination for tourists and photography enthusiasts. Although created by human hands, these terraces now deserve to be cherished and introduced as a shared cultural asset of the community.

ĐBP - In the proud and jubilant atmosphere marking the 80th anniversary of the August Revolution and National Day (September 2), a corner of Điện Biên has been brought to the capital city of Hà Nội. At the national exhibition of achievements celebrating 80 years of independence (September 2, 1945-2025), the Điện Biên province display embodies the spirit: “Điện Biên - Together we build, together we rise”, honoring the province’s contribution to the country’s journey of defense, construction, and development.

ĐBP - With its cultural, historical, and natural landscape potential, Điện Biên province is channeling resources into the strong development of agricultural and rural tourism, opening the door to fully harnessing a “dual advantage”: generating wealth from agriculture while creating new value through tourism. This approach aims for sustainable development while building unique, attractive destinations for visitors.

ĐBP - Social networks, short videos, and electronic games are increasingly dominating leisure spaces, making reading a less common choice. Yet instead of standing aside, authorities, sectors, and educational institutions have been carrying out various programs and models to promote a culture of reading, inspiring interest and gradually forming reading habits within the community.

ĐBP - The heroic history of Điện Biên province, with its world-renowned victory in the Battle of Điện Biên Phủ, continues to stand tall. Today, this land is donning a new coat, as visitors traverse smooth concrete roads leading through villages, where they can enjoy and experience products crafted by the hands of local people, a unique “specialty” driving the allure of rural agricultural tourism.

ĐBP - As a mountainous, border province where 19 ethnic groups live together, Điện Biên is not only known for its heroic history in the defense and construction of the Fatherland, but also as a treasure house of unique northwestern cultural heritage. In the flow of national development and international integration, Điện Biên identifies cultural development as a core mission within its socio-economic strategy, an enduring spiritual foundation that unleashes endogenous strength to drive renewal, building a green, smart, and sustainable province.

ĐBP - Điện Biên province, a heroic land of history, is not only renowned for the resounding victory that “shook the world” but is also a place where a rich and colorful treasure of culture converges and interweaves.

ĐBP - The cultural sector of Điện Biên traces its origin to the Lai Châu provincial Information and Culture Department, founded on August 22, 1963. Over sixty-two years, through numerous changes in structure and name, from the Information Department to the Department of Culture and Information, and now to the Department of Culture, Sports and Tourism, the sector has remained steadfast in its mission of preserving and promoting the cultural identity of ethnic communities in service of the nation’s construction and defense.

ĐBP - Home to 19 ethnic groups, including 18 ethnic minorities with distinctive traditions ranging from customs, rituals, and attire to housing architecture, Điện Biên possesses a rich cultural heritage.

ĐBP - Located at an altitude of 1,260m above sea level, the Pú Vạp relic site lies about 10km west of the center of Mường Lay ward, Điện Biên province. Although known for its year-round cool climate, picturesque scenery, and especially its rich historical and cultural values, in recent years Pú Vạp has seemed to “fall asleep” in the forest, little known to visitors.

ĐBP - From a land rich in historical traditions and unique cultural identity, Điện Biên province is gradually “awakening” the potential of its cultural industry, transforming heritage into assets and creating new momentum for socio-economic development. Though the journey ahead still holds many challenges, the initial results confirm a promising and well-chosen path.