Điện Biên’s signature dried meat faces challenges from counterfeits and low-quality products
ĐBP - Products such as dried pork, dried buffalo meat, and sausages have long been recognized as specialties rich in the flavors of the Northwestern localities in general and Điện Biên province in particular. Today, however, these specialties face a major challenge as counterfeit and substandard products infiltrate the market. This not only damages brand recognition and erodes consumer trust, but also threatens the livelihoods of local producers.