Observations across wholesale and retail venues throughout the province indicate that festive merchandise has been prepared in abundant volumes and diverse varieties. Among these, mooncakes represent the core commodity with major purchasing velocity; traditional and modern toys for children are also displayed in greater quantities as the reunion season draws near. According to assessments by several supermarket managers, incoming mooncake volumes are projected to rise by 20% to 25% over the previous year, fundamentally accommodating citizen demand without shortages or unwarranted price spikes.

Alongside securing supply sources, commercial establishments are focusing on product quality control right from inbound delivery. Mandatory details including origin, provenance, ingredients, product labeling, and expiration dates are verified before reaching consumers. Tight control over inbound merchandise not only upholds food safety standards, but assists businesses in preserving reputation and curbing the influx of non-compliant goods onto the market.

Điện Biên Phủ ward accommodates more than 50 business establishments and supermarkets selling confectionery, particularly mooncakes, to serve the public during the 2026 Mid-Autumn Festival. Identifying product quality as a decisive element to protect consumers, retailers have proactively heightened accountability in screening inventory supplies.

Hoàng Thị Dung, Manager of Tâm Đỏ Supermarket in Điện Biên Phủ ward, shared that prior to entering the supermarket, inbound goods undergo strict screening. Suppliers must furnish comprehensive documentation verifying origin, product declarations, and statutory food safety certifications. The store resolutely rejects unverified, floating items on the market, ensuring consumers enjoy complete peace of mind when making purchases.

Nevertheless, coupled with rising consumption during the festive season, the risk of substandard goods, untraceable items, or improperly preserved foodstuffs entering circulation is also escalating. Certain actors may exploit surging purchasing power to trade counterfeit goods, expired confectionery, or illicit children’s toys. Confronting this situation, the Provincial Market Management Sub-department formulated action plans, deployed officers to monitor assigned territories, and stepped up inspection frequency before, during, and after the festival. Primary scrutiny centers on high-demand categories such as confectionery, soft drinks, and children’s toys, while inspections of artisanal food processing workshops are prioritized to detect, prevent, and penalize violations promptly.

Parallel to inspection and punitive handling, market surveillance forces are promoting legal dissemination, instructing retailers on statutory compliance, and mobilizing businesses to sign pledges adhering to lawful trade practices. This raises accountability among business households and enterprises, preventing violations right at the grassroots-level.

Văn Thiện, Head of the Market Management Team No.1 under the provincial Market Management Sub-department, affirmed that across assigned jurisdictions, the team has maintained close grassroots-level monitoring, screened confectionery vendors, and secured compliance pledges with establishments, focusing on verifying origins and goods quality from procurement to distribution. Regarding children’s festive toys, forces have stepped up surveillance to spot and address non-compliant items in a timely manner.

To ensure a safe festival market, alongside functional enforcement and business responsibility, consumers must actively safeguard the rights and health of themselves and their families. Choosing products with verifiable origin and refusing floating, substandard goods or hazardous toys protects consumer health while denying operating room to counterfeit goods. In doing so, consumers join hands with authorities to foster a sound marketplace, ensuring children and families celebrate a safe, joyous Mid-Autumn Festival.