ĐBP - Leveraging its tourism potential, Điện Biên province has in recent years paid special attention to promotion and marketing, organizing a series of large-scale activities with regional and national reach. Yet to truly become the “heart of the Northwest” and an attractive tourism hub, Điện Biên needs not only policy direction from authorities but also active participation from businesses and local communities.

ĐBP - Điện Biên is steadily asserting its unique position on the tourism map, not just as a land of historical significance, where the legendary “victory that echoed across five continents and shook the world” took place, but also as a region rich in majestic natural landscapes and the diverse cultural heritage of 19 ethnic groups. To transform its potential into real growth, Điện Biên has embraced a path of regional tourism cooperation, a crucial and inevitable approach in today’s era of integration and competition.